THE BEGINNING OF A GREAT WORKING RELATIONSHIP
THE BEGINNING OF A GREAT WORKING RELATIONSHIP . . . This is not to say that we expect your business, rather that we hope to prove our ability to serve you better than anyone else and to earn the right to represent you. As a professional, it is not simply our “job” to help you buy or sell real estate, it is far more. Our goal is to be an information resource available when you need knowledge and professional advice, helping make your real estate related decisions easier and less complicated. Selling or buying a home comes with a certain amount of anxiety. Our goal is to help you understand the process because the more you know, the more you feel in control, and the more pleasant the experience will be. So, when we work together, you will find that we will stay very close to you. We do a tremendous amount of research, and are very thorough, and well prepared. Our practice keeps us in touch with lenders, lawyers, home inspectors, appraisers, insurance brokers, trades, and as a “resource centre” we can get you in touch with the people you need. To summarize our philosophy is to be: “A full range service provider of Real Estate solutions which will satisfy today’s sellers and buyers. Through ethical, responsive, and profitable actions, we will provide enhanced value and legendary service to our clients and customers.” We might offer a piece of advice. Pick a salesperson in whom you have the utmost confidence and trust. Whether it is us or someone else, if you don’t feel it, it’s probably not there. But, if you are looking for someone who knows this market, someone with the knowledge, patience, and understanding to help you get what you want, then let’s get "Your Home Team" working for you.
BUYER REPRESENTATION No matter what your circumstances, whether you are a First-time Buyer or seasoned Home Owner, purchasing real estate is always an exciting experience. Your Buyer Representative is your Primary Contact, Advisor, and Service Provider in the Home Buying Process Any Representative - can be friendly, have a nice smile and a good sense of humour.
YOUR BUYING PLAN The way to secure the best deal is to make the terms of your Offer as appealing as possible to the Seller and with the benefit of Preparation and Market Knowledge combined with your Representative’s Experience and Service, you are likely to succeed. Your fully integrated Buying Plan will include:
THE PARTNERSHIP IN BUYING AND SELLING In business before buying, you direct your Purchasing Department to provide you with product and cost comparisons then based on the best and most complete intelligence, you move pro-actively confident that you can negotiate the very best deal. When selling, the Sales and Marketing Department provides you with competitive information and creates a coordinated campaign that will ensure the successful sale of your product. When buying a home, think of yourself as the Director of Purchasing. Create a list of the elements which are mandatory and those on your “wish list” which you would like to have included – it is not a bad idea for you and your partner to make separate lists then compare notes, you will find many similarities but there may be a few important surprises! Once you have completed the profile of your “new” home you need to hire and contract with a Buyer Representative whose responsibility it will be to identify a selection of appropriate homes. Because there evolves a close working relationship, your choice of representation may be critical to the success of your search. When interviewing prospective representatives, be sure that the chemistry is right and that there is a clear understanding of the goals you have set. When selling, think of yourself as the Product Manager, your home as “the product” and your representative as the Sales and Marketing Department. In order to ensure the successful sell-through of “the product”, both parties have responsibilities. As Product Manager, you need to ensure that your home is attractively packaged and price-pointed correctly so that the Sales and Marketing Department can fulfill its mandate to mount a successful multi-dimensional marketing campaign, one to which all parties can be held accountable. It is important to fully understand the market. Don’t look at it through an unrealistic prism rather be objective, compare your home to the competition and the most recent selling prices for those properties in your neighbourhood which are most like yours. If a pragmatic perspective suggests a disappointing result, remember that once your home has sold, you will be buying in the same market as selling and you should be able to make up the short-fall. |