Print Friendly Version 
MEET WITH HOMEOWNERS TO LIST THEIR HOME
- Measure all rooms
- Determine key selling features of the home
- Prepare a thorough comparative marketing analysis of the neighborhood
- Help determine an appropriate listing price for the home
- Prepare all paperwork for proper documentation of the listing
- Transfer all listing details to MLS (Multiple Listing Service)
- Take pictures of the property
- Advertise on-line on our web site www.SallyMcGarrRealty.com
- Get keys cut
- Affix a lock box
- Put up the sign
- Write ads for the property
- Design ad spaces for the ads
- Place the ads in appropriate medias
- Ensure proper rotation of the ads
- Make cold calls to source new buyers and sellers
- Knock on doors to source buyers and sellers
- Prepare feature sheets on the home
- Deliver the feature sheets to the homeowner
- Organize an open house
- Attend the open house (which will usually last half a day)
- Remain up-to-date on all showings of your home
- Talk with sales representatives who have shown your home to gather useful buyer feedback
- Keep in regular touch with homeowner regarding feedback from showings
- Receive offers for the purchase of the home
- Present offers to the homeowners
- Negotiate a price settlement between the home seller and the buyer
- Prepare all sales documentation for the lawyer
YOU HAVE DECIDED TO SELL YOUR HOME. NOW WHAT?
First you must find a real estate representative to represent you in the sale of your home. You can ask a friend, business associate or relative for a recommendation. Be sure to ask if they would use the representative again. You can also call the managers of reputable real estate firms and ask them for recommendations of representatives who have worked in your neighborhood. In any case it is important to know how much experience he or she has.
The Strategy for selling your home should include but not be limited to the following:
THE OBJECTIVE
You are represented throughout the listing and selling process with these objectives in mind:
- To get you the highest price possible.
- Professionally market your home.
- Complete the process as quickly as possible.
- Accomplish the sale with the least amount of inconvenience to you.
THE COMPARATIVE MARKET ANALYSIS
You receive a written estimate of value based on an analysis of Similar Homes For Sale Now. This shows what your property is competing against.
BUYERS WILL COMPARE YOUR HOME TO THESE HOMES
Similar Homes Recently Sold. This will tell you what the buyers are willing to pay for this type of property, in your area, in these market conditions. The sales used will have occurred no longer than one year ago.
Expired Listings. Show homes similar to yours that have been on the market but have failed to sell. This illustrates the problems of overpricing. This shows what buyers are not willing to pay.
THE MARKETING PROCESS
An individual marketing strategy is developed, including:
- Feature Sheets
- Home tour with all Realtors® from your chosen firm
- Listing in the Multiple Listing Service
- Advertising Campaign
- Open House for the general public if seller wants
- Customized marketing plan, including special marketing techniques as appropriate
- Tapping into the firm's source of buyers through their network and office
- On-line presentation on our web site: www.SallyMcGarrRealty.com
CONSISTENT COMMUNICATION
You should receive regular communication on the progress in marketing your home, including:
- Updates on what is happening in the market
- Buyer and Realtor® feedback after each showing
- Counsel and guidance in response to feedback
OFFER PRESENTATIONS
You, the property seller are represented in all transactions by your listing Realtors®. They will be there to attend to all contract presentations to assist you in:
- Understanding and reviewing all offers and other documents.
- Counsel you as to the terms and conditions of the contract.
- Assist in drafting counter-offers if necessary.
- Follow through on negotiations to a successful conclusion.
- Prepare all paperwork and subsequent documents that are necessary.
- Communicate with your lawyer to ensure he/she has copies of all paperwork and knows who the lawyer is for the purchaser.
HOW LONG DOES IT TAKE TO SLL A HOME?
There is no easy answer - some homes sell in a few days, others may take longer. Recognizing the key factors influencing the marketing process can give you significant control over market time.
Important: Let your real estate professional discuss the selling price, terms, and other factors with the prospective purchaser. The salesperson has been trained and has experience, so let that person bring your negotiations to a satisfactory conclusion.
Therefore, during the showing of your home either relocate to another area of the house (away from immediate activity), or, temporarily vacate your home.
KEY MARKET FACTORS
Listed below are some of the key market factors which might affect the sale of your home. The proper balance of these factors will expedite your sale:
Location
- Location is the single greatest factor affecting value.
- Neighborhood desirability is basic to a property's fair market value.
Competition
- Buyers compare your property to competing properties.
- Buyers interpret value on available properties.
Condition
- Property condition affects price and speed of the sale
- Optimizing physical appearance and advance preparation for marketing maximizes value.
Terms
- The more terms available, the broader the market, the quicker the sale and higher the price.
- Terms structured to meet your objectives are important to successful marketing
Price
- If the property is not properly priced, a sale may be delayed or even prevented.
- Reviewing our comprehensive market study and Comparative Market Analysis assists you in determining the best possible price
EFFECT OF OVERPRICING...
Below you will see a graph displaying the average difference between the selling price and asking price by the length of time the home was on the market.
- Put your best foot forward immediately.
- Establish a comprehensive asking price.
- Keep your home in top showing condition.
HOW TO PREPARE YOUR HOME FOR A SHOWING...
- Please allow any associate who calls to show your home at the suggested time.
- Open all draperies and window shades during daylight hours. Your home will look bright, cheerful and sunny. Turn on bathroom lights, and turn on lights in any poorly lit room. Replace bulbs with high wattage bulbs where needed.
- For an evening showing, turn on every light in the house.
- Have utility costs available.
- Place fresh flowers - in abundance - on the kitchen table and in the living room.
- Kitchen and bathrooms should sparkle.
- Your home should be aired and fresh smelling.
- Pets should be confined or restricted from view. Eliminate pet odours. Keep pet's food area clean.
- Keep your yard and shrubbery neatly trimmed and well watered.
- All jewelry, small valuables, etc. should be stored in a safety deposit box or in a locked closet.
- Replace any items, such as chandeliers, not included in the sales - or tag them with "to be replaced with" or "not included" signs.
- If at all possible, step outside while your home is being shown and take your dog with you.
- Let your sales professional know where you can be reached at all times. If you plan to be out of town, please leave a number where you can be reached. First impressions count with buyers. You don't get a second chance to make a good first impression, so a small investment in time and money can give your house the advantage over competing homes in your neighborhood when it comes time for your sales representative to show it to a prospective buyer. Here are some suggestions for preparing your home for showing:
Maintenance
Repair leaky taps and toilets
Clean furnace and humidifier
Tighten door knobs and cupboard latches
Repair cracked plaster
Touch up chipped paint
Clean and repair windows
Repair seals around tub and basin
Replace burned out light bulbs. Oil squeaking doors
|
Cleanliness
Clean and freshen bathrooms
Clean refrigerator and stove
Clean furnace exterior
Clean washer, dryer, and laundry tubs
Clean carpets
Open drapes in the daytime
Clean and tidy porch and foyer
Is the air fresh?
|
Curb Appeal
Cut lawns
Trim hedges and shrubs
Weed and edge gardens
Pick up litter
Clear drive & walkway of snow and leaves
Repair soffits and eavestroughs
Clean out garage
Touch up paint
|
Create a Buying Mood
Arrange to be absent during the showing
Turn on all lights
Turn on air conditioning when necessary
Light fireplace
Play quiet background music
Does the doorbell work?
Is the door hardware in good shape?
|
Give Your Home Spaciousness
Clear halls and stairs of clutter
Store surplus furniture
Clear kitchen counters and stove
Make closets neat and tidy
|
|
|
top
Frequently Asked Questions
Print Friendly Version |
